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Trust Your Crazy Ideas

Wagwan is more than a greeting — it’s a global mindset. Inspired by the bold spirit of street culture and rooted in the fearless energy of African innovation, Wagwan is a luxury streetwear brand for creators, risk-takers, and boundary-pushers. Although the name borrows from Jamaican slang, the heart of Wagwan is unapologetically Nigerian. Founded by a Nigerian artist often mistaken for Jamaican, the brand uses that cultural mix-up as a metaphor: your identity is not limited by assumptions — it's defined by what you do boldly.

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